Overview of the Collection
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Repository Name:
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Lane Community College
(Eugene, Or.)
Archives
4000 East 30th Avenue
Eugene, Oregon 97405
Phone: 541-463-5466
Fax: 541-463-3996
E-mail: archives@lanecc.edu
Web: http://www.lanecc.edu/archives/
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Collection Number:
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A-025
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Creator:
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Lane Community College
(Eugene, Or.)Institutional Advancement
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Title:
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Institutional Advancement
Records
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Dates:
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1969-2003 (inclusive)
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Quantity:
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21.0 cubic feet
15 record boxes, 12 document
boxes
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Languages:
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Collection materials are in
English
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Summary:
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This Institutional Advancement Records
contain documents created while Diane Dann was director, 1992-2002. The
collection contains administrative, marketing, public relations, and grant
administration records.
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Historical Note
Institutional Advancement was first established as Information and
Publications in 1968, three years after the college was founded. The department
was primarily responsible for publishing the college catalog, class schedule,
and program fliers; media relations; and promotion of local funding
elections.
Larry Romine had helped Bert Dotson, the first assistant to president,
with information and publications for the first three years of the college
before the department was established. He was appointed as the first director
of Information and Publications in 1968.
In the mid-1970s, responsibility for the coordination of local
funding elections was transferred to Information and Publications, and the
department changed its name to College/Community Relations in 1975. In
addition, the department was given responsibility for Printings and Graphics,
Grants, and Development Fund in the 1980s. The name was again changed to Public
Relations/Foundation in 1984 and finally to Institutional Advancement in 1986.
In 2000 the department was placed under the President's Office and was renamed
Marketing and Public Relations.
The first director of the department, Larry Romine, served from 1968
until his retirement in 1992. Diane Dann, publications coordinator in the late
1970s, then publications manager and associate director in 1984, became Larry
Romine's successor and served as director from 1992-2002.
Biographical Note
Larry Romine was director of Institutional Advancement from 1968 to
1992.
Romine received his B.A from Midland University in Nebraska and his
M.A in journalism from the University of Oregon. He worked as a reporter for
The Eugene Register-Guard where he was a strong advocate for community
colleges. He joined the staff of Lane Community College as a journalism
instructor in 1966 and became the first director of Institutional Advancement
in 1968. Until his retirement in 1992, he worked primarily in public relations,
media relations, marketing, elections, and presidential communications.
Romine is the author of Lane Community College: The Parnell Years.
He served on the Lane Board of Education from 1997-2001 representing
Zone 1 in the western part of the college district. He was later appointed to
the Board from Zone 5 in 2002 and served until his resignation in 2007.
Biographical Note
Diane Dann was director of Institutional Advancement from 1992 to
2002. Previously she was publications manager from 1979-1984 and associate
director from 1984-1996.
Dann recieved her B.A. from the Medill School of Journalism at
Northwestern University in 1967 and her M.A. in journalism from the University
of Oregon in 1982. Before coming to Lane, she held positions in communications
and public relations at the City of Chicago, Washington University in St.
Louis, and the University of California at Los Angeles.
Content Description
This Institutional Advancement Records contain documents created while
Diane Dann was director, 1992-2002. The collection contains records that
document the administrative, marketing, and public relations activities of the
department.
The administrative records from the desk of Diane Dann, director,
include files on the college's history and administration; the history of
marketing at LCC, the Marketing Council, marketing plans, marketing and
community perception surveys, and advertising; the history of the department
and its policies; and the history and development of the college logo, graphic
standards, and the web site including the records of the Home Page Steering
Committee and the Web Site Steering Committe.
Records from Public Relations include the planning and publication of
"Lane Community College: The Parnell Years" by Larry Romine, former director of
Institutional Advancement; records relating to the 1995 Bond Project; and news
clippings, speeches, and press releases about former college president, Jerry
Moskus.
Marketing and promotional records include promotional samples,
Marketing Council records, marketing plans, and photographs of college
personnel, departments, and classes used for marketing and publicity
purposes.
The collection inlcudes photographs, negatives, and slides depicting
college staff and students, marketing activities, college events, and classroom
activities; video and audio recordings of local and national television and
radio coverage of college and local events, television and radio
advertisements, and promotional videos.
Arrangement
The collection is divided into eight series.
A. Administrative Records, 1971-2002
B. Committee and Project Records, 1988-2000
C. Publication Records, 1997-1998
D. Marketing and Promotional Records, 1971-2002
E. Public Relations and Media Records, 1990-2001
F. Photographs, Negatives and Slides, 1972-2001
G. Video and Audio Recordings, 1969-2003
H. Ephemera, 1994-1998
I. Grant Administration Records, 1988-1995
Administrative Information
Acquisition Information Records were transferred from Institutional Advancement to the college
Archives in 30 accessions between 1978 and 2004.
Processing Note The records from 30 accessions were consolidated into one collection
when they were processed by Revell Carr in 1999 and Elizabeth Uhlig in 2008.
The records are described at the series level.
Use of the Collection
Restrictions on Access There are no access restrictions. The collection is open for
research.
Restrictions on Use There are no use restrictions.
Preferred Citation Institutional Advancement Records, 1969-2003. A-025. Lane Community
College Archives, Eugene, Oregon.
Subjects
This collection is indexed under the following headings in the online
catalog. Researchers desiring materials about related topics, persons, or
places should search the catalog using these headings.
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| Dann,
Diane |
| Moskus, Jerry |
| Romine,
Larry |
| Lane
Community College (Eugene, Or.) |
| Lane
Community College (Eugene, Or.)-- Institutional Advancement |
| Community
colleges--Oregon |
| Universities and
colleges--Oregon |
Detailed Description of the Collection
The following section contains descriptions of the materials in the
collection.
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Series A:
Administrative Records
This series contains the administrative records created by Diane
Dann, director of Institutional Advancement, 1992-2002. The series contains
records pertaining to the history of the college; the history of marketing, the
Marketing Council, and marketing projects; community perception surveys and
marketing research; the history of Institutional Advancement; advertising;
projects to develop the college logo and graphic standards for the college's
web site; and other administrative files.
Container List for Series A,
Administrative Records. (text/html)
Additional records about marketing may be found in Series D:
Marketing and Promotional Records.
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Series B:
Committee and Project
Records
This series contains the records of projects and committees
including the Logo Selection Process; Class Schedule Review; Home Page Steering
Committee and Web Site Steering Committee; Strategic Planning;
Wayfinding/Signage Committee; and Community College Alumni.
Container List for Series B,
Committee and Project Records. (text/html)
Additional records about the Web Planning and Web Site Steering
Committee may be found in Series D: Marketing and Promotional Records.
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Series C:
Publication Records
This series contains the records documenting the publication of
"Lane Community College: The Parnell Years" by Larry Romine, published in 1998.
The book is about the founding of the college and the first three years under
the presidency of Dale Parnell. This series contains Romine's notes, drafts and
proofs, and electronic copies of the text and images.
Container List for Series C,
Publication Records. (text/html)
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Series D:
Marketing and Promotional
Records
This series contains records documenting the marketing and
promotional activities of the college, including promotional samples; marketing
plans, Marketing Council and Marketing Business meeting records; Web site
planning and steering committee records; and Community Learning Centers
brochures and clippings.
Container List for Series D,
Marketing and Promotional Records. (text/html)
Related Records: Additional records about Marketing may be found
in Series A: Administrative Records; Additional records about the Web Site
Steering Committee may be found in Series B: Committee and Project Records;
Additional photographs may be found in Series E: Photographs, Negatives and
Slides; Related video cassette tape recordings may be found in Series F: Video
Tapes; 30th anniversary promotional items may be found in Series H:
Ephemera.
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Series E:
Public Relations and Media
Records
This series contains records documenting public relations and
media activities including records about the bond construction project,
1995-1999; president Jerry Moskus' speeches, memos, and newsclippings; Woodie
Awards for creativity in advertising, 1990, 1992; and Eugene Air Show press
releases, news articles, and flyers, 1993-1995.
Container List for Series E,
Public Relations and Media Records. (text/html)
Photographs and information files on college staff have been
interfiled with the College Personnel Photograph Collection. See the archivist
for details.
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Series F:
Photographs, Negatives and
Slides
This series contains photograph prints, negatives and slides
including images of staff, students, and college events used in The Daily
(staff newsletter); images used in marketing activities; images of staff and
students participating in committee and council events, campus meetings and
events, and classroom activities; images of college campuses and buildings;
college exhibits at the Lane County Fair; Community Learning Centers; and other
events and activities. The photographs are filed by date and department or
activity depicted.
Container List for Series F,
Photographs, Negatives and Slides. (text/html)
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Series G:
Video and Audio
Recordings
This series contains video and audio recordings including
television and radio advertisements, promotional videos, news items and clips
from local and national television stations, and recordings of college meetings
and events.
Container List for Series G,
Video and Audio Recordings. (text/html)
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Series H:
Ephemera
This series contains ephemera from the college's 30th anniversary
celebration and other college events including clocks, coffee mugs, pencils and
pens, balloons, rulers, napkins, and buttons.
Container List for Series H,
Ephemera. (text/html)
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Series I:
Grant Administration
Records
This series contains records from the grant administrator's desk
including grand workshop records, grant workbooks and manuals, meeting records
and correspondence of the Resource Development Group, and final reports and
records for the Title III grants, 1988-1991.
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