Overview of the Collection
Historical NoteInstitutional Advancement was first established as Information and Publications in 1968, three years after the college was founded. The department was primarily responsible for publishing the college catalog, class schedule, and program fliers; media relations; and promotion of local funding elections. Larry Romine had helped Bert Dotson, the first assistant to president, with information and publications for the first three years of the college before the department was established. He was appointed as the first director of Information and Publications in 1968. In the mid-1970s, responsibility for the coordination of local funding elections was transferred to Information and Publications, and the department changed its name to College/Community Relations in 1975. In addition, the department was given responsibility for Printings and Graphics, Grants, and Development Fund in the 1980s. The name was again changed to Public Relations/Foundation in 1984 and finally to Institutional Advancement in 1986. In 2000 the department was placed under the President's Office and was renamed Marketing and Public Relations. The first director of the department, Larry Romine, served from 1968 until his retirement in 1992. Diane Dann, publications coordinator in the late 1970s, then publications manager and associate director in 1984, became Larry Romine's successor and served as director from 1992-2002. Biographical NoteLarry Romine was director of Institutional Advancement from 1968 to 1992. Romine received his B.A from Midland University in Nebraska and his M.A in journalism from the University of Oregon. He worked as a reporter for The Eugene Register-Guard where he was a strong advocate for community colleges. He joined the staff of Lane Community College as a journalism instructor in 1966 and became the first director of Institutional Advancement in 1968. Until his retirement in 1992, he worked primarily in public relations, media relations, marketing, elections, and presidential communications. Romine is the author of Lane Community College: The Parnell Years. He served on the Lane Board of Education from 1997-2001 representing Zone 1 in the western part of the college district. He was later appointed to the Board from Zone 5 in 2002 and served until his resignation in 2007. Biographical NoteDiane Dann was director of Institutional Advancement from 1992 to 2002. Previously she was publications manager from 1979-1984 and associate director from 1984-1996. Dann recieved her B.A. from the Medill School of Journalism at Northwestern University in 1967 and her M.A. in journalism from the University of Oregon in 1982. Before coming to Lane, she held positions in communications and public relations at the City of Chicago, Washington University in St. Louis, and the University of California at Los Angeles. Content DescriptionThis Institutional Advancement Records contain documents created while Diane Dann was director, 1992-2002. The collection contains records that document the administrative, marketing, and public relations activities of the department. The administrative records from the desk of Diane Dann, director, include files on the college's history and administration; the history of marketing at LCC, the Marketing Council, marketing plans, marketing and community perception surveys, and advertising; the history of the department and its policies; and the history and development of the college logo, graphic standards, and the web site including the records of the Home Page Steering Committee and the Web Site Steering Committe. Records from Public Relations include the planning and publication of "Lane Community College: The Parnell Years" by Larry Romine, former director of Institutional Advancement; records relating to the 1995 Bond Project; and news clippings, speeches, and press releases about former college president, Jerry Moskus. Marketing and promotional records include promotional samples, Marketing Council records, marketing plans, and photographs of college personnel, departments, and classes used for marketing and publicity purposes. The collection inlcudes photographs, negatives, and slides depicting college staff and students, marketing activities, college events, and classroom activities; video and audio recordings of local and national television and radio coverage of college and local events, television and radio advertisements, and promotional videos. Use of the Collection
Restrictions on Access :
There are no access restrictions. The collection is open for research. Restrictions on Use :There are no use restrictions. Preferred Citation :Institutional Advancement (Diane Dann) Records, 1969-2003. A-025. Lane Community College Archives, Eugene, Oregon. Administrative Information
Arrangement :
The collection is divided into eight series. A. Administrative Records, 1971-2002 B. Committee and Project Records, 1988-2000 C. Publication Records, 1997-1998 D. Marketing and Promotional Records, 1971-2002 E. Public Relations and Media Records, 1990-2001 F. Photographs, Negatives and Slides, 1972-2001 G. Video and Audio Recordings, 1969-2003 H. Ephemera, 1994-1998 I. Grant Administration Records, 1988-1995
Related Materials :
For records pertaining to Institutional Advancement during the tenure of Larry Romine, director 1968-1992, see: Guide to Institutional Advancement (Larry Romine) Records, 1964-1994. Acquisition Information :Records were transferred from Institutional Advancement to the college Archives in 33 accessions between 1978 and 2004. Processing Note :The records from 30 accessions were consolidated into one collection when they were processed by Revell Carr in 1999 and Elizabeth Uhlig in 2008. The records are described at the series level. Detailed Description of the Collection
SubjectsThis collection is indexed under the following headings in the online catalog. Researchers desiring materials about related topics, persons, or places should search the catalog using these headings.
Finding aid prepared by Elizabeth
Uhlig in 2008.
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